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Privacy Policy

This notice explains how we obtain, use and disclose your personal information, as is required by the Protection of Personal Information Act No 4. Of 2013 (“POPIA”).

We understand your privacy concerns and want to assure you that Apollo Brands takes privacy matters seriously. Therefore, we provide this Privacy Policy explaining our online information practices and the choices you can make about how your personal information is collected and used.


Your Consent

By submitting information to us and/or by using our website, you give your consent to all information submitted, including your personal information, may be processed by Apollo Brands as described below. If you do not wish to be bound by our privacy policy, you may not access or use this website.


What Type of Information Does Toy Kingdom Collect?

We collect two types of information from visitors to our online platforms, “Automatic Anonymous Information,” or “AAI,”(which does not, in and of itself, identify you personally) and “Personally Identifiable Information,” or “PII” which is individually identifiable information about you that could permit one to identify or contact you.

  • Information you manually provide:

    We collect the information, including PII, you manually provide (using your keyboard, touchpad, and/or mouse) when you use our online platforms. At various places on the Website or mobile application, we may request certain PII, such as your name, phone number, email, billing address, and shipping address. You may choose to provide PII to access or use certain features or services of the online platforms, such as making a purchase, registering on the Website or mobile application, entering a contest or sweepstakes, filling out a survey, or providing Feedback. Where possible, we indicate which fields of information are required and which fields are optional. You can always choose not to provide information, but you may not be able to use a particular service or feature on the website or mobile application.


  • Information from third-party social media platforms:

    You may register with, log on to, or enhance your profile on our website or mobile application by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform. By doing this, you are asking the third-party platform to send us information from your profile on that platform. We treat that information as any other information you give us when you register, log on or manage your profile.


  • Information sent to us by your web browser:

    We collect information that is sent to us automatically by your web browser. This typically includes your IP address, the address of the web page you were visiting when you accessed our online platforms, the name of your operating system, the name and version of your browser, and the date and time of your visit. The information we receive depends on the settings on your web browser. Please check your browser if you want to learn what information your browser sends or how to change your settings. We use this information to improve the functionality of this platform and better serve our visitors. The information we receive from your web browser does not, in and of itself, identify you personally. However, we may combine it with other information in an attempt to identify you or we may combine it with information that does identify you.


  • Information from your mobile or tablet device:

    If you download one of our mobile or tablet applications or access our website through your mobile or tablet device, we may automatically collect certain information from your device. The types of information we may collect include the type of device you use, the IP address of your device, your device’s operating system, the type of mobile or tablet internet browser you use, and information about how you use our mobile or tablet application.


  • Information collected using “Cookies” and other web technologies:

    Most websites use “cookies” and/or similar technologies to store information about a user’s website visit in a small data file on the user’s computer. Some browsers automatically accept cookies, but you may be able to configure your browser to prevent this. Apollo Brands may use cookies to make our services available or easier for you to use. For instance, we may use cookies to store preferences or items in your shopping cart between visits. PII may be among the types of information stored in a cookie. For example, if you choose the “remember me” option when logging on, we may store your email address in a cookie to expedite your future log-ins. We may also use cookies to deliver “first-party” advertisements to you.


In addition to cookies, we may also use “web beacons” and other web technologies to manage our website and email. A web beacon is a small bit of computer code. Web beacons may be used to count how many people visit a web page or tell us whether an email has been opened. We may link the information we collect using web beacons and other web technologies to PII.


More Information on “First Party” Advertising

First-party advertising works this way: When you visit our online platforms, we may deliver a cookie to your browser. When you leave our Website and travel elsewhere on the Internet, we may use the cookie to recognise you as someone who has visited our website, to assume that you are interested in our products, and to deliver an advertisement to you that promotes our products. Although we may work with a vendor to deliver and read our first-party cookies and to serve advertisements on our behalf, our vendors may not use these first-party cookies to recognise you as someone who may be interested in the goods/services of the vendors’ other clients.
You can opt out of first-party advertising by visiting your account page. When you do, we will deliver an “opt-out” cookie to your browser. When you visit our Website in the future, the opt-out cookie will tell us that you have opted out of Apollo Brands’ cookies for first-party targeted advertisements.
Please note that the opt-out cookie will only prevent delivery of first-party advertising cookies. First-party cookies are different from third-party cookies. Third-party cookies track your online behaviours across non-affiliated websites to deliver targeted advertisements not only for Apollo Brands, but also for a variety of other companies.
To learn more about online behavioural advertising and your options for third-party cookies, find our Cookie Policy here.


Our Use of Your Information

Generally, we use the information we collect through our website:

  • to provide the information, products and services you request.
  • to provide you with effective customer service.
  • to provide you with a personalised experience when you use our online platforms.
  • to contact you with information and notices related to your use of our online platforms.
  • to contact you with special offers and other information we believe will be of interest to you (following any privacy preferences you have expressed to us).
  • to invite you to participate in surveys and provide feedback to us (following any privacy preferences you have expressed to us).
  • to improve the content, functionality and usability of our online platforms.
  • to better understand your needs and interests.
  • to improve our products and services; to improve.
  • for security, credit or fraud prevention purposes.
  • for any other purpose identified in an applicable privacy notice, click-through agreement or other agreement between you and us.


How we use PII collected as part of a contest or promotion

When you enter a contest or other promotion, we may ask you for certain PII to administer the contest, send you promotional emails, notify winners and make the winners’ list publicly available (pursuant to applicable law). Your consent to such promotional use and disclosure of this information is generally a condition of your participation. In cases where the contest or promotional offer is co-branded with or sponsored by another party, we may share your information with that party. Entering such contests and providing the required PII is solely your choice; you do not need to provide such information or enter such contests to browse this website or mobile application.

If you have any comments or queries regarding the policy mentioned above, please contact our customer care team at customercare@toykingdom.com or call +27 021 555 0630.