Did you know that every cuddly creature in Keel’s keeleco collection isn’t just 100% huggable, it’s 100% recycled too? Teaching kids an important lesson about sustainability and caring for our planet, each adorable plush depicts an endangered species, and its soft, squidgy fur is made entirely from recycled plastic waste. All the more reason to snuggle up and keep this loveable little Emporor Penguin safe.